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hood by air and barneys presents a virtual window display

3/29/2016

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Barney's just revealed its new window display for Hood By Air. They literally did a perfect replica of HBA's mens Spring 2016 fashion show. Not your average mannequins, to say the least. Each one is like a real life, fake person. Real hairs were applied strand by strand to re-create the eyebrows and facial hair, tattoos were all recreated, and custom mouth pieces were added to give that last bit of edge. The talent here is so unreal. “The process of making this happen was one of the most complex things we’ve ever done,” Barneys creative director Dennis Freedman told Vogue.com. “It was months and months of work.”  He also went to explain what made him think of doing this,"We thought if we could only freeze this moment and then present it in our windows exactly how we’re seeing it in Paris, that it would be an extraordinary way of showing this particular brand, how they work, and what they make. Yes, there’s the Internet, but there’s nothing like being in that moment at that show live.” 
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